Event List

[Scheduled arrival] Sera rice can be reserved! (Only for same-day pick-up)

Multi day event
July 2, 2025 (Wednesday)

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Please enjoy a relaxing time.

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Sera Town, a town of flowers, fruits and relay races,

The prefecture's leading flower fields are gathered here,

It envelopes us in a riot of colorful flowers in full bloom.

Come and enjoy the fresh breezes of Serakogen with your family and friends!


🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽


[Available soon] Sera rice

Can be reserved (same day pick up only)


🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽🌽


We apologize for the long wait! Rice, which has been out of stock and in short supply for some time, is now in stock.


At an altitude of about 400m, it is nurtured by the large temperature difference between day and night and water rich in minerals.

Sera rice packed with flavor🍙


Now you can choose your favorite brand.


Don't miss this chance!


📍information

Location: Roadside Station Sera (2402-1 Kawajiri, Sera-cho, Sera-gun)


Date① July 19, 2025 (Sat)

Niji no Kirameki (polished rice, 2kg) Limited to 80 bags


② July 20, 2025 (Sunday)

Koshihikari (polished rice, 2kg) Limited to 80 bags


③July 21, 2025 (Celebration)

Milky Queen (polished rice, 2kg) Limited to 80 bags, sold out


8:00~18:00

Fee: 1,500 yen each (tax included)


※ We can reserve your item for you by calling us.

To Sera Roadside Station (0847-22-4400)

* Same-day pick-up only

*Limit 10 items per person

"2025 Open-Air Market" in Kamidani ~ A fun harvest festival under the blue sky ~ Edamame Festival

One day event
July 26, 2025 (Sat)

\The Edamame Festival will be held for one day only on Saturday, July 26, 2025! /


Please note that this offer will end as soon as the edamame beans run out.


 


Date: Saturday, July 26, 2025 *One-day event only


Approximately 7:00am to 3:00pm (starts as soon as preparation is complete)


 


Location: Higashiuehara, Sera-cho, Sera-gun, Hiroshima Prefecture Corporation exchange rice field


※Right next to the Okusa intersection on National Route 432. There is a banner saying "Open Air Market"


Look for the parasol. 1km north from the Sera Interchange on the expressway.


 


Contents: Edamame harvesting experience & direct sales corner for agricultural products


★Edamame varieties...Flavors include "Yuagari Musume" which has a tea bean flavor, and more.


★We also have delicious corn.


 


Participation fee: 1,000 yen per string (will be provided at the reception on the day)


* Edamame beans will be tied with string distributed by the organizers on the day.


Please take it home.


*Please bring harvesting tools, gloves, etc. if you are able to do so.


 


Organizer: Kamidani Agricultural Cooperative Association


Cooperation: Central Jichikai


Agritech Ayaka Agricultural Cooperative Association


Koyama Ikiiki Village Cooperative Association


Roadside Station Sera (Sera Town Tourism Association)


 


For inquiries, please contact Kamidani Agricultural Cooperative Association at 090-1016-0704 (Representative: Kuroki)


090-7375-9213 (Sales Murakami)


0847-22-4400 (Roadside Station Sera)


 


 


 


 

Adults and children alike can drink, eat and dance at Sera Bar Vol.2

One day event
July 21 (Month, Holiday)
    ~July 21 (Month, Holiday)

Adults and children alike drink, eat, dance and have a great time at the festival


"SERA BAR vol.2" will be held at Panda Shokudo in Hongo, Sera Town on Monday, July 21st (national holiday).


It's a day where you can enjoy not only delicious restaurants in town but also a wide variety of drinks.


There will also be some mini festival activities for children, so children are welcome to join!


 


special food


・Panda Restaurant


・Kitchen Weathervane


・pizza amore CHEATED


・Handmade soba noodles Kou no Tori


・Nishina Landscape Gardening


・Kayama Lavender Hill


・nobu rock


・Serax


drink


・Sera Winery


・Hare Plateau


・Ruizhuan


DJ


・you ki


・also


・Yalf


Please come and have fun with the whole family!!!


Date and time: July 21 (Monday, Holiday) 15:00-19:00


Location: Panda Shokudo (615-1 Hongo, Sera-cho)

What Will Be Wine & Music Festival '25

Multi day event
October 19, 2025 (Sunday)
    ~October 19, 2025 (Sunday)

■ Performers (first announcement)


CRAZY KEN BAND mini


Ken Yokoyama (vo,key), Masao Onose (g), Shinya Horaguchi (b), Torako Shingu (g,key), Keiichi Nakanishi (sax,fl), Gendai Shirakawa (ds)


Ovall


Shingo Suzuki(b), mabanua(ds), Shingo Sekiguchi (g), support musicians: Natsuhiko Muraoka (key), Kazuhiro Bessho (key)


SOUL FLOWER UNION


Kei Nakagawa (vo, g), Shinya Okuno (key), Masaru Takagi (g), Koichiro Abe (b), Jah-Rah (ds), Hideko Itami (bouzouki, changgo), Rikrumai (cho)


Saho Terao


Saho Terao (vo, pf), Reizaburo Adachi (ds), Takashi Ueno (g), Keitaro Kanamine (b), Santa Takahashi (tp)


TESTSET ( Yoshinori Sunahara x LEO Imai x Kenichi Shirane x Seiichi Nagai )


Yoshinori Sunahara (syn), LEO Imai (vo,g,syn), Kenichi Shirane (ds), Seiichi Nagai (g,vo)


Leyona, MUUDO, Suzu Toyama, and more…


 


■Tickets


[Discount set ticket]


2 general advance tickets + on-site parking ticket ¥18,000


Eplus advance lottery application


June 14 ( Sat ) ~ June 26 ( Thursday )


*Not available for general sale


https://eplus.jp/queseraserafest/


 


【Ticket】


General advance tickets : ¥9,000 / Same-day tickets: ¥10,000


*Free admission for elementary school students and younger accompanied by a guardian


Advance tickets for Sera town residents : ¥7,000*


*Sold at Roadside Station Sera and Sera Winery


 


[On-site parking ticket]


Advance tickets : ¥1,800 / Same-day tickets: ¥2,000


*A parking ticket is required to enter the park.


 


[Camping ticket]


Advance ticket: ¥4,000 *Includes one parking ticket * 1 parking space: 5m x 5m


 


[Bus Tour]


・Hiroshima Station departure and arrival: ¥7,500


・Departure from Fukuyama Station ¥7,000


・Mihara Station departure and arrival: ¥5,500 (outbound via Hiroshima Airport)


*Admission tickets must be purchased separately.


Planning and operation : JTB Hiroshima Branch


https://jtb-entertainment.net/tour/2025/QSS25/


 


■Ticket agency


・Eplushttps ://eplus.jp/queseraserafest/


・Ticket Pia


・Lawson Ticket https://l-tike.com/queserafes/


・Sera Roadside Station


・Sera Winery


 


General release date : Saturday , June 28th


Official Site queseraserafestival.com


Instagram @queserafes


Multi day event

Multi day event
Que Sera Sera Wine & Music Festival'25 is scheduled to be held!

Multi day event
October 19, 2025

Que Sera Sera Wine & Music Festival'25 to be held!


(Que Sera Sera Wine and Music Festival Twenty-Five)


 


Last year's 10th anniversary marked a turning point for Que Sera Sera.


I'll be back this year with an upgrade.


 


First, in terms of access, in addition to the bus tours departing and arriving at JR Hiroshima Station, we will be adding new routes to Fukuyama Station and Mihara Station, making it easier for people to visit from far away.


 


In addition, we have now made it possible to camp overnight on the premises, something we had hoped for from the start (campfires are not permitted, but there will be space available for the use of stoves). As this is our first year of operation, there are not many plots for sale, but we have the potential to increase this number in the future, so please be sure to observe proper etiquette when using the premises.


 


The first announcement of the artists to be performing will be made in early June . After that, advance sales and general sales will be conducted one after another. For more information, please check the official website and SNS .


 


In the autumn harvest, sip on delicious wine, dance, lie down, and enjoy the clear air of the Sera Highlands, whether you're a festival newcomer or a Que Sera Sera regular. We promise you a day you'll remember for a lifetime.


 


See you at Sera Yume Park on October 19th !


 


Que Sera Sera Festival '25 Executive Committee

Roadside Station Sera 10th Anniversary Thanksgiving Festival

One day event
May 25th (Sunday)
The 23rd Hiroshima "Mountain Day" Prefectural Gathering in Sera Town

One day event
June 1, 2025 (Sunday)

With the theme of "Getting to know the mountains, enjoying the mountains, learning from the mountains," the "Hiroshima Mountain Day Citizens' Gathering" is held every year on the first Sunday of June all over the prefecture.


Why not take part in the various experience programs held on Mountain Day and get acquainted with, enjoy, and learn about the plants and animals that Sera's Satoyama nurtures and the blessings of the mountains?


 


The 23rd Hiroshima "Mountain Day" Prefectural Gathering in Sera Town


Date and time: June 1, 2025 (Sunday) 10:00-15:00


Location: Sera Winery, Sera Prefectural Park *Will proceed even in light rain


Organized by: Hiroshima "Mountain Day" Prefectural Citizens Gathering Sera Town Executive Committee


Sponsor: Sera Town


For inquiries, please contact the Sera Town Executive Committee Secretariat (in the Sera Town Industrial Promotion Division) at 0847-22-5304.


 


For detailed experience information and the program, please refer here .


 


 


 

Prison Work Products Sale

One day event
May 17 (Sat)

CAPIC - Capic, handmade masterpieces made with love - Products made in prisons have traditionally been called prison work products, but in order to change the brand image to one that is more widely familiar and to encourage widespread use of "cheap, high-quality" products, the acronym stands for Correctional Association Prison Industry Cooperation. A portion of the sales is donated to support the activities of crime victim support groups. We look forward to seeing you there.


Location: Roadside Station Sera (2402-1 Kawajiri, Sera-cho, Sera-gun)


Time: May 17, 2025 (Sat) 10:00-16:00


Ask 0848-20-7049