Event List
✨Your photo can become part of the charm of the town✨
Sera Photo Contest 2026
We are looking for photos that capture the charm of Sera Town, themed "Living in Sera"!
Entering is easy! Simply follow our official account on Instagram and post with the designated hashtag. We look forward to seeing your amazing photos!
[Application Period]
September 1, 2026 (Tue) – October 31, 2026 (Saturn)
[Shooting Theme]
"Life in Sera" (Photos that convey the charm of Sera Town)
[How to Participate]
1. Follow the official Instagram account.
Account name: @seraphotocontest
2. Take a photograph
A photo shoot themed around "Life in Sera" 📷
3. Post with the specified hashtag.
#SeraPhotoContest2026
#SeraLife
*Please be sure to include both hashtags in your post.
[Participation Benefits]
<Grand Prize>
- Featured on the official website "Ceranandes"
- Featured on the cover of the town's public relations magazine / Adopted on the official LINE account
- Considering adopting posters for relocation and settlement.
<Excellence Award>
We'll be featuring your account name on our official Instagram and website!
【 ⚠Important Notes】
Each person may submit up to 10 entries.
Anyone can participate.
(For photos containing people, their consent is required.)
The copyright of submitted works belongs to the photographer, but we may use the submitted works for the purpose of promoting Sera Town and encouraging migration and settlement.
• Winners will be notified via Instagram Direct Message, so please do not unfollow our official account.
[Organizer/Contact Information]
Organizers: Sera Town Migration and Exchange Promotion Council / Daytra Co., Ltd.
• Inquiries: Sera Photo Contest 2026 Organizing Committee ( Please contact us via the form on the official website)
Click here for details
The 26th Sera Highlands Fruit Kingdom Dream Festival will be held at Sera Yume Park!
There will be plenty to enjoy, including stage events, Sera gourmet food, mochi pounding, and hands-on experience booths.
Please come with your whole family!
[Date and Time]
September 19, 2026 (Saturday) 10:00-16:30
September 20, 2026 (Sunday) 10:00-16:00
【venue】
Sera Yume Park (Sera Prefectural Park and Sera Winery)
*Event will proceed in case of rain, but will be canceled in case of severe weather.
【parking】
Free parking available for 1,000 cars.
【access】
Approximately 20 minutes by car from Sera IC on the Omatsu Expressway / Approximately 30 minutes by car from Kawachi IC on the Sanyo Expressway
[Information on each booth and hands-on event]
- Autumn flower arrangement and other activities (Participation fee: 300 yen)
September 19th (Sat) 10:30 AM - 2:30 PM
Fruit Quiz Rally
September 19th (Sat) 11:00 AM - 2:00 PM (Ends when prizes run out)
- Bingo cards for sale (limited to 300 cards / 100 yen each)
September 19th (Sat) 12:00 PM onwards *Bingo tournament starts at 3:10 PM
• Butter-shaking experience (Participation fee: 500 yen)
September 19th (Sat) and 20th (Sun), 11:00 AM - 2:00 PM
Guess the weight of the fruit
September 20th (Sun) 11:00 AM - 2:00 PM
- Fruit Olympics Registration (Pear Peeling Competition!!)
September 20th (Sun) 12:30 PM onwards *Competition starts at 3:00 PM
• Balloon greeting (Participation fee: Free)
September 20th (Sun) 11:00 AM - 3:00 PM
• Health consultation (consultation session by Sera Central Hospital / free of charge)
September 19th (Sat) and 20th (Sun), 11:00 AM - 2:00 PM
- Pony riding at Sera Prefectural Park (Location: Multipurpose Plaza / Participation fee: 500 yen)
September 19th (Sat) and 20th (Sun), 11:00 AM - 3:00 PM
"Street performer Lemon," originally from Hiroshima City and currently residing in Miyoshi City, who is very active in events, street performances, and television appearances mainly in the Chugoku and Shikoku regions, is coming to Michi-no-Eki Sera!
From juggling and balancing acts to fire performances, enjoy Lemon's special performance!
Location: Michi-no-Eki Sera (2402-1 Kawajiri, Sera-cho, Sera-gun) Outdoor Plaza
Dates: September 19th (Sat), 20th (Sun), 21st (Mon), multiple sessions between 11:00 and 16:00. *Cancelled in case of rain.
Ask 0847-22-4400
子育て家族応援イベント
＼ 秋のせら高原を満喫しよう ／
梨狩り × 
科学のふしぎ体験
豊かな自然に囲まれた世羅町で、
「知りたい！」「やってみたい！」が広がる
特別な体験会が開催されます
第1部は…世羅幸水農園で梨狩り体験！
第2部は…えびちゃん先生の
「科楽サイエンスショー」！
感動いっぱいの一日をお過ごしください
information
開催日
2026年9月21日（月・祝）
集合
9:00
世羅幸水農園 駐車場第1部 梨狩り体験
9:30〜10:30
世羅幸水農園第2部 えびちゃん先生の科楽サイエンスショー
11:00〜12:00
大見体育館
参加費
大人（高校生以上）500円
中学生以下 無料
定員
子ども含む130名（先着順）
問合せ
大見自治センター（0847-29-0001）
子育て家族を中心に、
どなたでもご参加いただけます♪
The Sera Town Tourism Association, a general incorporated association, has collaborated with Otafuku Sauce Co., Ltd. to commercialize a "Bulgogi-style sauce made with Sera pears that works magic on meat and vegetables," using pears grown in Sera Town. The sauce will go on sale at the Sera Roadside Station from Saturday, March 21, 2026.
This product uses non-standard pears that are not sold on the market due to poor shape or blemishes.
The sharp flavor of soy sauce with a hint of garlic is combined with the gentle sweetness of pear, easily elevating meat and vegetables to an authentic bulgogi-like flavor.
The initial production will be 380 bottles, with the aim of establishing it as a local specialty.
Please try it once.
Product name: Bulgogi-style sauce made with Sera pears that works magic on meat and vegetables
Price: 1,000 yen (tax included)
Contents: 160ml
Sold at: Roadside Station Sera
Release date: March 21, 2026, 10:00 AM
*Tasting sales will be held in the morning on the day.
inquiry
Sera Town Tourism Association
TEL:0847-22-4400
🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾
✨🍚New Rice Fair🍚✨
🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾
From August 22nd (Saturday), the "New Rice Fair" by Kome Bugyo will be held at Michi-no-Eki Sera in Kawajiri, Sera Town! Sera rice, grown with significant temperature differences between day and night and mineral-rich water, is packed with delicious flavor 🌾
Please take this opportunity to try this year's new harvest rice!
＼A wonderful present🎁 ／
When you purchase new harvest Milky Queen rice [ 2kg polished rice] or [ 5kg polished rice],
Wow! We're giving away 300g ( 2 cups) of new harvest Milky Queen rice ! ✨
Quantities are limited, so please purchase yours early! 🍚🌾 📍
information
Location: Michi-no-Eki Sera ( 2402-1 Kawajiri, Sera-cho, Sera-gun)
8:00 AM to 6:00 PM
Ask 0847-22-4400
