Facilities

The ``Asparagus Festival'' is held every year in the sacred village of Kawajiri in Kawajiri, Sera Town.
In addition to the harvest experience, this is a popular event that includes a petting corner and tent sales.
Please enjoy plenty of asparagus from Sera Town!

Ca va aller! (savare) means ``It's going to go well'' in French. We are waiting for our customers with our familiar breads as well as prepared breads made with local ingredients from Sera.

"Part-time farmer of green and purple asparagus and bread"
Asparagus is grown in greenhouses using only natural water pumped up from 50 meters underground.
The bread is baked using a lot of fresh and delicious ingredients from Sera.

A bakery that uses carefully selected natural yeast and locally produced ingredients

Breads and snack breads made with natural yeast and fresh yeast.
We offer freshly baked items, including bread stuffed with plenty of homemade side dishes.
The more you chew it, the more delicious the flavor becomes. They also sell baked goods, soft serve ice cream, drinks, and other items that make perfect gifts.

Fish Farm Uzuto is a small fish farm in the countryside.
We carry a variety of varieties including ping pong pearls, ranchu, and demegane.
Please contact us in advance if you plan to visit.

This is a greengrocer that has been in business for nearly 100 years. We sell food retail, food wholesalers for school lunch facilities, restaurants, etc., and manufacture and sell fruits for ceremonial occasions, funerals, and Buddhist services, as well as sweets made from side dishes and vegetables.

If you want to repair or build a new house in Sera, go to Furosako Construction!
We handle any small work such as new construction of houses and stores, renovation work, roofing work, civil engineering work, etc.

We make our special gelato using freshly squeezed raw milk from the adjacent farm and ingredients sourced locally and in nearby prefectures. The most popular product is milk, which allows you to enjoy the taste of milk the most. We also make drinkable yogurt and salvageable cheese, which are popular as souvenirs.

Each bunch is carefully grown using the fruit nurtured by Sera's sun, water, and earth.

I wish time would pass slowly and I would take my time to choose flowers and plants. It's a place where you can hope. A coffee and book corner is also available.
The store will be relocated for reopening in 2024.

Please leave all your photography needs to us, such as commemorative photos (such as shrine visits, birth commemorations, Shichi-Go-San, kindergarten entrance/graduation, adult commemorative photos, bridal photos, family photos), product photos (company information catalogs, food, etc.), and ID photos. We also rent furisode kimonos for coming-of-age ceremonies.

Firewood for camping and wood stoves, for sale

This is a citrus specialty store in Setouchi.

We carry a variety of products depending on the season.
Please contact us for more information.

We deliver high-quality meat from wild boars raised in nature at low prices. We offer a variety of meat starting from 100g, including top loin, thigh, belly, carcass, and offcuts.
We also sell popular pet foods and smoked foods.

Aiming to make even more delicious sweets, we use the best azuki beans from Hokkaido, delicious water from the Sera Plateau, and natural eggs to create each and every Japanese sweet with great care. The white egg-shaped toilet is a landmark.

We make interior accessories using wooden products such as flower holders of various sizes, mini chests, flower stands, medicine cabinets, tissue boxes, niche furniture (order only), etc.

Produced through root zone restricted cultivation.
Cultivated varieties: Aki Queen, Shine Muscat, Pione, Honey Venus, Golby, Queen Nina, Seto Giants, etc.
Direct sales office business period: Mid-August to the end of September
We accept orders for gifts and local shipping.

This company processes various types of meat, including Sera beef and Sera Kogen pork.
Orders must be made the day before and will be delivered between 15:00 and 17:00 the next day.
*Same-day orders may be refused depending on reservation status.
Please check the details when you call.

Bread made from natural yeast is baked in a stone oven. We look forward to your visit with a variety of breads, including standard breads, croissants, and side dish breads made with seasonal ingredients.
In addition, we also make kashiwa mochi, ohagi, and sweet potato manju.

Handmade side dishes are popular! A well-loved town store.

A traditional town store located along National Route 184. In addition to sweets and miscellaneous goods, we offer a wide variety of handmade side dishes. Fried chicken wings, various types of fries, grilled fish, stews, sushi rolls, and salads are popular, and from fall to spring they also sell citrus fruits.

Kozan Ikiiki Village is an Ikiiki Yume Bazaar created with the heart and soul of everyone in Sera Town. We deliver safe, secure, and delicious agricultural products to bring smiles to our customers' tables.

We offer a wide variety of flowers, from seasonal cut flowers to flower seedlings and preserved flowers. It is located in front of Sera Central Hospital.

We are engaged in "manufacturing" entirely by hand, surrounded by the nature of the Sera Highlands.
Even beginners can do it! You can come empty-handed and try your hand at leather crafting.
A certified leather craft instructor will provide detailed explanations.
Would you like to create your own original leather item?

Our farm sells grapes cultivated with limited root area.
We artificially supply soil, water, and fertilizer to control the growth of grapes to produce high-quality grapes.
We also produce persimmons, plums, figs, etc.
We are working hard based on the principle of agriculture.

In addition to direct sales of pine mushrooms and pine nameko mushrooms, we also carry a wide variety of locally produced products. We also sell foods frozen using the cutting-edge freezing technology ``Kyosen''.

We only handle domestically grown matsutake mushrooms, including local ones. We purchase directly from the producers, so there are no distribution costs. We have a wide range of products, from gifts to commercial use. Selection is done by veterans with many years of experience.

Mochida Kenki Co., Ltd. is a construction company.

Six years ago, we expanded into the agricultural sector because our curious president said, ``Let's see if we can grow tropical vegetables even in the cold Sera!''
Papaya and bananas are grown in Sparta without any pesticides or fertilizers.
This method of growing allows you to safely eat the skin and leaves.
We are developing new products as processed products so that people of all generations can enjoy them.

★We do not sell directly, so please contact us for information on where to purchase.

From small friends to life veterans, please feel free to contact us for any stationery needs.

Homemade yeast that has been passed down for 11 years since its founding, using homegrown brown barley and water. We do not use commercially available yeast or fermentation accelerators, and bake all of our breads using only this yeast. The basic dough is just flour, water, and salt. It takes about 20 to 30 times longer to brew than regular bread to bring out the flavor. The unique flavor of fermented bread brought out by the power of wild lactic acid bacteria. Please try the taste of traditional bread made without adding sugar or dairy products. It is a densely packed dough that will last for a long time if refrigerated or frozen. After refrigerating or freezing, slice and toast (after thawing naturally) before enjoying.

Blessings of water and light

At our Japanese farm, we grow fresh crops every day using greenhouse hydroponics. We aim to create an environmentally friendly plant that enjoys the blessings of water and light in the natural surroundings of Sera, Hiroshima.

We cultivate domestically produced "Beautiful Bananas" without pesticides in the nature of the Sera Highlands, and produce leafy vegetables using hydroponic cultivation, which allows for stable production.
Oki Farm's motto is to provide safe, secure and stable production throughout the year.

It is located in a place surrounded by a peaceful atmosphere in the mountains along National Route 184. We sell agricultural products and processed products.

Take the best photos with the proven skills of a professional photographer!

We can handle any type of photography with the advanced skills of first-class photographers. We handle all kinds of photography, from commemorative photography for shrine visits, Shichi-Go-San festivals, entrance/graduation ceremonies, coming-of-age ceremonies, etc., to product/food photography, and aerial drone photography. We also have a variety of costumes for photo shoots, so feel free to ask.

We handle many items such as furniture and antiques. Due to our own procurement, we also sell new products by order and online. We look forward to welcoming visitors from within and outside the town.

At Roadside Station Sera, a tourist concierge is located at the Sera Information Counter, distributing pamphlets, selling tickets, and providing up-to-date information on touring the town's tourist facilities and restaurants.

Sera Tsuzumi Tori operates a liquor store so that you can enjoy the delicious sake from all over the country that the owner has learned.

We produce and sell grapes in Sera Town.
You can sample all the varieties, so please stop by if you are in Sera Town.

We lovingly grow blueberries that fully absorb the natural blessings of the Sera Highlands.
We hope you will come visit us during the season and enjoy sightseeing and picking.
All the staff are looking forward to seeing you!

A shop that sells pottery and ceramic accessories that are handmade in our home and atelier. The stylish, self-renovated store is lined with cute and uniquely designed flower vases and accessories. Find your favorite item that will brighten up your lifestyle.

We sell products tailored to your needs with a natural theme.

The company started as a lumber store, but now mainly sells housing equipment and outdoor goods.
In addition to power tools and knives, we sell plumbing products such as unit baths and system kitchens, wood stoves, and popular outdoor goods, depending on your needs.

Throughout the year, we sell firewood that can be used for camping and wood stoves.
We also sell safety supplies and materials such as Shiitake logs, Hiratake logs, chainsaws, brush cutters, and protective pants, so please feel free to stop by.

We use Koshihikari rice from Sera. Everything from steaming rice to making koji is homemade. We focus on cultivating koji with all our heart and giving it as much attention as possible. We will continue to protect koji and work hard to make everyone who uses koji happy and help them improve their health. At Farmhouse Restaurant Serakoshi, you can enjoy dishes flavored with homemade koji.

We buy directly from producers with a focus on freshness.
Matsutake mushrooms are part of Japanese food culture. It is also sung in the Manyoshu.
From value purchases to gift items, our veterans of over 40 years carefully examine everything.
There is also a free cafe space.

Our company is the oldest local rice store, founded in 1902 (Meiji 35). Although I am an amateur in the production, I am proud of my ability to discern quality and rice polishing techniques as an expert. We are working hard every day to further improve both.

As a direct sales store for Sera Winery, it not only sells wine, but also has a wide selection of unique souvenirs, including original goods that can only be purchased here.

A long-established tofu shop that has been in business for over 60 years. We carefully select ingredients such as Sera's pure water and soybeans suitable for making tofu, preserving the traditional taste. We manufacture and sell more than 10 varieties, including the ever-popular Momen Tofu and the thick meaty Teage, which is hand-fried one by one.

This is a direct market for fresh vegetables, rice, etc. from Sera. We also have processed products such as rice cakes, kunsei eggs, pickled vegetables, and miso. A new parking lot has also been added. Please feel free to visit us.

As a place for people with disabilities to work and do activities, so that they can live with peace of mind in the community and enrich their daily lives.
I am supporting.

As for daily life activities, we sell bread, cookies, shimenawa, bon lanterns, EM bokashi fertilizer, EM soap, rice, etc.

This is a handmade shop run by women.

We make Pione, Seto Giants, Quinina, and Shine Muscat with all our heart. Once we have finished selling grapes for fresh consumption, we will start selling dried grapes. *Please contact us at least the day before your visit.

We offer a variety of services other than refueling. We also sell wild yams grown on our own farm and seasonal vegetables. Please feel free to drop by.

At an altitude of 330m, in the fertile soil and clear streams of a remote mountain area, asparagus is carefully grown organically on an environmentally friendly JGAP certified farm.
The Tokyo Olympic and Paralympic Athletes' Village provided it to people all over the world.
We also offer harvesting experiences and a direct sales store on weekdays only in the mornings!

In Sera Town, we raise goats and Nagoya Cochin and grow rice based on the concept of "recycling agriculture."
The soft-tasting cheese made from hand-squeezed goat milk and free-range Nagoya Cochin eggs made with carefully selected feed are exquisite.
We deliver delicious food that is gentle on the body without putting a burden on nature.
If you have any questions about the product or would like to purchase, please contact us.

One theory is that the origin of Tomanju is that Kobo Daishi, the founder of Koyasan, which was founded in the Konin era, enjoyed the local dumplings while on a study trip to the Tang Dynasty, and upon his return, he taught him how to make them. This is a famous confectionery associated with Kobo Daishi that has become famous today as Karamanju.

It was first made into a commercially available 300-year-old version of the traditional one with some innovations and improvements. Karamanju is particularly appreciated by Kamigata tea ceremony masters, and has a light and elegant taste, and is often used as a tea holder or souvenir. I am.

Yumekogen Market opened inside Sera Winery as a base facility for the Sera Highlands Farm 6th Industry Network. It disseminates information about the town and gathers fresh, safe and secure ingredients and processed products shipped by members. In addition to "Oyatsuan," a takeaway shop for handmade local food, it also offers various experience classes.