event information

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Limited sampling at Michi-no-Eki Sera

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Feeling a little thirsty during your spring drive? 🚗🌸



For a limited time of approximately one month, starting from April 1st.

Try "All-Free" for free! ✨



✔ It's non-alcoholic, so it's OK to drink while driving.

✔ Newly revamped flavor

✔ A chance to try before you buy



It's great that you can just drop in whenever you feel like taking a little break.



Since quantities are limited each day and sales end when supplies run out, we recommend coming early!



Please enjoy it along with your spring sightseeing this season!



*Limit one per person (one bottle given per transaction)

*Only white cans will be distributed.

(Lime Shot, Lemon & Lime, and Bitter Orange are excluded.)

On March 21st, at the Sera Roadside Station in Kawajiri, Sera Town,

The "Spring Sanin-Sanyo Tourism Exhibition" will be held.

Theme: 🌸flowers🌸 in the three prefectures of Tottori, Shimane, and Hiroshima

The San'in Sanyo Flower Tour Road Council, which has 11 member organizations,

13 tourist associations along the Setouchi Shimanami Kaido and Chugoku Yamanami Kaido

Sponsored by the Shimanami-Chugoku Yamanami Line Tourism Association Liaison Council.

Through tourism promotion in each area and sales of local products,

This event was planned to help people learn about the appeal of traveling over a wide area.

Highlights of this year's fourth event...

☞A huge gathering of local characters!!

Laura-chan (Fukuyama City), Kamirin (Kamijima Town)

Yassadaruman (Mihara City), Serabo (Sera Town)

☞No Losers! Garapon Lottery

San'in Sanyo Flower Tour Road Council

☞Make a child's safety license as a keepsake!

Japan Automobile Federation (JAF)

In addition, various organizations and tourism associations will be present at the venue.

Booths and food trucks will be available.

Hiroshima Mihara pudding, hassaku daifuku, Tomonoura croquette

Crepes, dried baby sardines, Okuizumo tornado steak, etc.

Special gourmet food will also be available!

Please use this to gather information for the spring tourist season.

We look forward to seeing you all there.

📍information

Location: Roadside Station Sera (2402-1 Kawajiri, Sera-cho, Sera-gun)

March 21, 2026 (Saturday)

10:00 to 16:00

Local mascots appear [11:00~, 14:00~]

Ask 0847-22-4400

The Sera Town Tourism Association, a general incorporated association, has collaborated with Otafuku Sauce Co., Ltd. to commercialize a "Bulgogi-style sauce made with Sera pears that works magic on meat and vegetables," using pears grown in Sera Town. The sauce will go on sale at the Sera Roadside Station from Saturday, March 21, 2026.

This product uses non-standard pears that are not sold on the market due to poor shape or blemishes.

The sharp flavor of soy sauce with a hint of garlic is combined with the gentle sweetness of pear, easily elevating meat and vegetables to an authentic bulgogi-like flavor.

 

The initial production will be 380 bottles, with the aim of establishing it as a local specialty.

Please try it once.

Product name: Bulgogi-style sauce made with Sera pears that works magic on meat and vegetables

Price: 1,000 yen (tax included)

Contents: 160ml

Sold at: Roadside Station Sera

Release date: March 21, 2026, 10:00 AM

*Tasting sales will be held in the morning on the day.

inquiry

Sera Town Tourism Association

TEL:0847-22-4400  

From 2 PM on Monday, April 20, 2026

The early spring evening will be filled with wine, food, and wonderful music.

Sera Winery will be holding the "Spring * Evening Concert."

Advance tickets are on sale now!

[Event name] Spring * Evening Concert

【Schedule】April 4, 2026 (Saturday)

[Opening] 17:30~

[Show Starts] 18:00~

[Venue] Sera Winery Restaurant outdoor seating

[Price] 4,000 yen per person (tax included)

*All seats are unreserved and tickets must be purchased in advance

*Participants under the age of 20 will be charged a separate fee. Please contact us for more information.

[Ticket contents]

■Entry Material

■Meal (+one drink)

■Presents

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【Appearance】

Koichi Kawaoka & Hitomi Kimura

He currently works with many musicians, including classical guitarist Toshimitsu Kamigakiuchi in "Duo Geiz," and performs a wide range of music from classical to rock. He is also famous as a cellist with the Okayama Philharmonic Orchestra. He has collaborated with cellist Koichi Kawaoka, who was born in Kure.

Graduated from Elisabeth University of Music and completed her graduate studies there. Attended the Munich International Music Seminar. Currently, she is performing with Hitomi Kimura, who runs the "Baby Kids Concert" with the aim of getting children familiar with the instrument from infancy.

=======================================

For more details, please visit the Sera Winery website .

A relay marathon in which runners of all abilities, from experienced runners to children competing for the first time, pass the sash to each other and aim for the finish line together as a team.

The 4th "Co-op Family Relay Marathon in Sera 2026" will be held on Sunday, May 17th at the special course in Sera Yume Park.

This year, the nationally renowned Sera High School Track and Field Club will be participating as a guest team! This is your chance to see the impressive running of top runners up close.

At the venue, there will be gourmet and specialty booths with a huge selection of delicious food from Sera Town! Enjoy the flavors of Sera to your heart's content as a reward after your run or in between cheering on the runners.

This festival is enjoyable all day long for both runners and supporters!

Entry period: February 14th (Saturday) - April 20th (Monday)

For details of the event, please visit https://www.hiroshima.coop/family_marathon/ .

February is the coldest month of the year in Okinawa. However, the average temperature in tropical Okinawa remains at 17 °C, which is as warm as spring in Sera. A large collection of Okinawa's proud products, which herald the arrival of spring, is gathered at the Sera Winter Roadside Station.

  In addition to standard products such as the irresistibly crunchy "sea grapes" and the famous souvenirs "purple sweet potato tart" and "chinsuko," we offer a diverse lineup of original products that can only be purchased at Okinawa Prefectural Roadside Station Kyoda.

  While you wait for spring, why not immerse yourself in a tropical atmosphere at home?

  ★★★If you call us, we can reserve it for you. Please feel free to call us. ★★★

  Eat-in corner *・. *・. *・. *・. *・.

Rafute rice bowl

Rafute is a type of braised pork that has been popular in Okinawa for a long time. The rafute is made by slowly simmering the Sera-produced brand pork "Setouchi Six Grain Pork," which has a sweet aftertaste and a light flavor, in awamori, brown sugar, and soy sauce until it becomes soft and tender, resulting in a melt-in-your-mouth texture and mouthfeel. The sweet aroma of awamori, which is faintly similar to vanilla and caramel, is irresistible. Furthermore, the rafute bowl, which is made by placing the rafute on top of Sera rice and eating it with a soft-boiled Sera egg, is definitely worth trying!

Weekend limited sale *・. *・. *・. *・. *・.

Sea grapes with stems 80g

Sea grapes are a low-calorie, healthy natural food that is rich in vitamins, calcium, iron, and other minerals. We also recommend the "sea grape rice bowl" where they are served on hot rice.

Agricultural, livestock and fishery products *・. *・. *・. *・. *・.

Salted mozuku seaweed (from Motobu Town) 500g

Mozuku seaweed is a speciality of Umiatta in Motobu. Take out the amount you need and stir well to remove the salt.

sweets * ·. * ·. * ·. * ·. * ·.

Original Purple Sweet Potato Tart (6 pieces /3 pieces)

This is the signature product of the popular Okinawa souvenir brand "Okashi Goten," which brings out the natural flavor of Okinawan purple sweet potatoes.

seasoning * ·. * ·. * ·. * ·. * ·.

Spicy Island Chili Oil 80ml ← NEW !

It has a fruity aroma and a fragrant flavor. Perfect for pizza, pasta, curry, and soup. Mix it with soy sauce to make a gyoza sauce. Use it as an accent in soy sauce, sauces, and dressings.

A great accompaniment to noodles and rice *・. *・. *・. *・. *・.

Ryukyu Beauty for 2 people

Okinawa soba noodles are made with completely hand-pulled noodles that take six months to make. Be sure to try the exquisite dried noodles that will impress even soba connoisseurs. They are also delicious served chilled. They were featured on TBS TV's "Matsuko's Unknown World."

Drinks *・. *・. *・. *・. *・.

A&W Root Beer 355ml ← NEW!!

A non-alcoholic soft drink popular in Okinawa. The flavor becomes more addictive the more you drink it, made from a blend of various herbs, spices, and medicinal plants. Enjoy the refreshing sparkle and creamy bubbles.

Snacks *・. *・. *・. *・. *・.

140g of chinsuko that goes well with wine ← NEW !

The rich and fragrant dough is made with two cheeses, Camembert and Cheddar, and is kneaded with coarse salt harvested in Okinawa before being baked to a crispy, fragrant finish!

*・。*・。*・。*・。*・。*・。*・。*・。*・。*・。*・。*・。*・。*・。

  Location: Roadside Station Sera ( 2402-1 Kawajiri, Sera-cho, Sera-gun)

Time: February 14th (Sat) - March 1st (Sun) 8:00 - Ends when some products are sold out

Ask 0847-22-4400

The Kojin Festival, which is held once every seven years, will be held on Sunday, March 15th.

On the day, a ritual will be held to make straw dragons and kansu.

Pray for protection from fires and safe travels.

There will also be food stalls run by young people.

Admission is free, so please come with your friends.

Date and Time: March 15, 2018 (Sunday) 10:00 AM – 8:00 PM

Venue: Nohara Hachiman Shrine Kagura Hall (outdoors)

Address: 2345 Tsuguchi, Sera-cho, Sera-gun, Hiroshima Prefecture

Organized by: Tsuguchi Kojin Festival Executive Committee

Sponsored by: Association of Shinto Shrines, Hiroshima Prefecture Association of Shinto Shrines, Sera Branch

For inquiries, please contact: Executive Committee Chairman Kazuo Sadakiyo 090-1183-0711

Vice Executive Committee Chairman: Hideya Nakajima 090-3743-5665

Other: Please use the parking lot at Tsukushi Creative Center or Kannonji Square.

Adults and children alike drink, eat, and warm up together to wish each other a Happy New Year!

"SERA BAR vol.3" will be held at Panda Shokudo in Hongo, Sera Town on Sunday, January 25th.

It's a day where you can enjoy not only delicious food and drinks from around town, but also a wide variety of beverages.

There will also be a little festival fun, so children are welcome to join in!

special food

・Panda Restaurant

・Kitchen weathervane

・pizza amore CHEATED

・Handmade soba noodles

・Nishina Farm

・Kayama Lavender Hill

・nobu rock

・Serax

・Sera Mushroom Garden

• Bistro L'avenir

drink

・Sera Winery

・Yutaka Coffee

・Royal Crown

apparel

・GEORGE  SCOTCH

entertainment

Wakuwaku region

Please come and have fun with the whole family!!!

Date and Time: January 25, 2026 (Sunday) 11:00 AM to 4:00 PM

Location: Panda Shokudo (615-1 Hongo, Sera-cho)