Event List
🍇October Visitor Appreciation Day🍇
Applicable dates: October 10th (Sat), 11th (Sun), 12th (Public Holiday), 24th (Sat), 25th (Sun)
[Winery Shop Benefits]
Get 20% off on any 3 bottles of premium Sera wine! (Applicable to the Hyakka series)
★Purchase a set of 3 and receive a 100 yen coupon for Kids Soft Serve!
[Winery (Factory)]
★Wine factory tour (free)
Limited time offer for the 10th (Sat), 24th (Sat), and 25th (Sun).
Our brewing staff will give you a tour of the winemaking process and the factory facilities.
[Winery Restaurant Exclusive Menu]
Autumn Harvest Pizza (with salad, soup, and dessert) 2,000 yen
• Matsutake mushroom cream pasta (with salad, soup, and dessert) 1,800 yen
[Mini Steam Locomotive]
★Children with October birthdays ride for free!
★On October 10th, 11th, 12th, 24th, and 25th,
Limited offer for children riding on their birthday: Ride is free for both parent and child!
*Applicable to one adult and one child only.
*Proof of authenticity such as a warranty is required.
★Get double points on your ride stamp card!
💐Harvest Festival - Limited Time Only on October 12th (Holiday)!💐
Date: October 12, 2026 (National Holiday)
Venue: Sera Winery (518-1 Kurobuchi, Sera-cho, Sera-gun)
[Event Details]
★Limited quantity! Fresh wine now available!
Limited-edition wine available by the glass only during this season
★Event-exclusive food stalls & food trucks (over 20 vendors in total!!)
- Miso wine spare ribs foil-baked, pork miso soup, fried offal, grilled squid
Chicken Nanban with cheese, baked sweet potatoes, hot dogs, etc.
A huge collection of food stalls, merchandise vendors, workshops, and food trucks!
★Stage & Experience Events
Street performance!
Featuring: Street performer Lemon and street performer Akihiro
A spectacular juggling show!
Time: ① 11:30～ ② 12:30～ ③ 13:30～ ④ 14:30～
Autumn Harvest Festival: New Rice Weight Guessing Challenge! (11:00 AM onwards *Ends when supplies run out)
Will I be able to scoop up the exact weight?
• Special sales corner
Autumn cheese set special sale, restaurant's special frozen prepared food sale,
"Street performer Lemon," originally from Hiroshima City and currently residing in Miyoshi City, who is very active in events, street performances, and television appearances mainly in the Chugoku and Shikoku regions, is coming to Michi-no-Eki Sera!
From juggling and balancing acts to fire performances, enjoy Lemon's special performance!
Location: Michi-no-Eki Sera (2402-1 Kawajiri, Sera-cho, Sera-gun) Outdoor Plaza
Date and Time: Saturday, October 10th, multiple sessions between 11:00 and 16:00. *Cancelled in case of rain.
Ask 0847-22-4400
Discover the possibilities of new ways of working in Sera Town!
Workshop on "New Ways of Working Expanding Through Digital Technology"
Through the use of personal computers, smartphones, and AI ,
Location-independent work styles are becoming more widespread.
"I want to increase my career options without drastically changing my current lifestyle."
"I want to try a new job while staying in Sera Town."
We will be holding a workshop for people like you.
We invite instructors who are actually running side businesses or working independently,
How did you get started, and what kind of work style do you currently have?
They will share their real-life experiences.
【content】
◇ What kinds of jobs can be done now using computers, smartphones, and AI ?
◇ What should I do to get work while living in Sera Town?
◇ What prompted the speakers to start their careers, and how are they working now?
【subject】
For those who live in Sera Town or work in Sera Town
(Age is not a factor)
For those interested in using AI or side hustles,
For those thinking about their future work style,
Please feel free to join us ! ✨
📍information
Location: Sera Cultural Center, 2nd Floor, Small Hall ( 1158-31 Teramachi, Sera-cho)
October 17, 2026 (Saturday)
13:30 to 15:30
Free of charge
Question from Sera Town Immigration and Exchange Promotion Council
Secretariat: Planning Division, Sera Town Hall
0847-22-3206
Organized by Sera Town Migration and Exchange Promotion Council / Daytra Co., Ltd.
We will be holding the "Sera no Satoyama Eco Marche" in the courtyard of Sera Winery!
Enjoy the rich natural beauty of Sera's countryside with a variety of activities for both adults and children, including food, crafts, hands-on experiences, and information about local wildlife. Please feel free to come and join us!
[Date] October 18, 2026 (Sunday)
10:00 AM - 3:00 PM (Event will proceed even in light rain)
[Venue] Sera Winery Courtyard (518-1 Kurobuchi, Sera-cho, Sera-gun, Hiroshima Prefecture)
<Animal Corner>
We are looking for information on the creatures of Sera!
"What kind of creatures only live in Sera?" "I saw a [creature name] for the first time in a long time!"
We look forward to receiving information from everyone, including such topics.
<Specialty Market>
A fantastic selection of shops will be exhibiting, offering food, crafts, outdoor goods, gardening supplies, and more!
<Experience Corner>
• Wood splitting experience
• Woodworking experience (cutlery making)
This initiative involves using charcoal produced at a biomass gasification power plant in Jinsekikogen Town to adsorb phosphorus, one of the raw materials for fertilizer, and then reusing it as a fermentation accelerator for fertilizer and cow manure compost. Storing the charcoal contained in the fertilizer and compost on farmland also has the effect of reducing carbon dioxide in the atmosphere.
Using the compost produced from this initiative, we will conduct test sales and consumer surveys of rice and cabbage produced using this compost to investigate purchasing intentions and price tolerance.
Please come to the venue and see the actual product for yourself.
[Sales Details]
・October 24th ( Sat ) FUKUYAMA Fukufuku Market
・October 25th ( Sun ) Michi-no-Eki Sera
* 10:00 AM - 4:00 PM each day (ends when sold out)
We will also be conducting a survey at the venue. Please share your honest opinions with us.
[Contact Information]
Fukuyama City Bingo Regional Cooperation Promotion Office
Telephone number: 084-928-1295 (Weekdays 8:30 AM - 5:15 PM )
Autumn Garden Dating Event Announcement
We support autumn encounters in Sera Town!
Why not enjoy a stroll through the rose and flower garden at "Sora no Hanabatake Sera Kogen Hana no Mori," try your hand at making aroma mist, and have a delicious lunch at " Garden Terrace Kimi " while potentially finding a wonderful encounter?
📅Date and time
Date : Sunday, October 25, 2026
👤 Eligibility
Single people aged 20 to 35
👥 Recruitment capacity
12 people (6 men and 6 women)
* Application deadline: October 4th (Sunday) 17:00
* If there are many applicants, a lottery will be held. The lottery results will be sent via email.
💰Participation Fee
Male : 3,000 yen
Female : 3,000 yen
( Includes aromatherapy experience fee, admission fee, and lunch)
🎁 [Women-only special offer] Get a 500 yen discount when you come with a friend!
🌹Main program for the day
Garden Stroll & Experience
Take a stroll through the rose and flower garden at " Sora no Hanabatake Sera Kogen Hana no Mori"!
Aromatherapy mist making experience (The finished aromatherapy mist will be given as a gift 🎁 )
Lunchtime exchange
Let's deepen our connections while enjoying a delicious lunch at " Garden Terrace Kimi "!
📩 Inquiries and applications
Organizer : Sera Town Immigration and Exchange Promotion Council
Email address: seratabi278@gmail.com
* Please apply using the QR code (application form) on the flyer or the email address above.
Click here for details
The highly anticipated "Honey Venus Nouveau" will be released on Saturday, October 31st !
To commemorate this, we will be holding a "Nouveau Fair" for four days from October 31st (Saturday) to November 3rd (holiday).
We'll be welcoming you with a variety of events, including talk shows, street performances, a wine bar, and special restaurant menus!
Event Overview
Period : October 31, 2026 (Saturday) ~ November 3, 2026 (Holiday)
Venue : Sera Winery ( 518-1 Kurobuchi, Sera - cho, Sera-gun, Hiroshima Prefecture 722-1732 )
🍾 Restrictions lifted on October 31, 2026 (Saturday)!
[ Honey Venus Nouveau]
720ml : 2,000 yen (tax included)
360ml : 1,200 yen (tax included)
🎪 Daily Event Schedule
[ Saturday , October 31st ] DAY 31
11:30 / 13:00 / 14:30 : Street performer Lemon (juggling)
12:00 : Talk show and toast with the head brewer and guest 🥂
15:30 : Rock-paper-scissors tournament! ✊✌️✋
[ November 1st (Sunday)] DAY 1
11:30 / 13:00 : Serara-chan, the mascot character of Sera Town, will make an appearance!
12:00 / 14:00 : Amenoshizu (Pantomime)
15:00 : Candy throwing! 🍬
🍷 Gourmet & Wine Bar
Wine bar (seasonal, limited quantity)
Honey Venus Nouveau fresh wine available by the glass!
Restaurant stalls
Mushroom rice / Chicken thigh and mushroom cheese foil bake / Charcoal-grilled spare ribs / Steamed egg custard / Sweet potato with honey butter / Autumn mushroom pizza
🛒 October 31st - November 3rd : Common Benefits & Promotions
Winery Shop
Choose any 3 bottles of eligible wine and get 20% off ! (Up to 1 bottle of Beaujolais Nouveau is allowed !)
" The Story of Milk Cheese." Cheese + Nouveau Set: 2,500 yen (tax included)
Those who order "Subscription Vol. 24 " during the campaign period will receive a free special jam of their choice from Manshio Farm!
Winery Restaurant
Honey Venus Nouveau glass wine: 400 yen (tax included)
Beaujolais Nouveau + 2 types of wine tasting set by the glass: 1,100 yen (tax included)
Limited edition soft serve ice cream made with Honey Venus Nouveau: 400 yen (tax included)
Dreamland Sera (Mini Steam Locomotive Station)
Double points on your ride stamp card!
Customer participation event
Grape coloring corner (Let's create Sera Town's No. 1 vineyard with coloring!)
🏢 Contact Information
Facility name: Sera Agri Park Co., Ltd. (Sera Winery)
Address : 518-1 Kurobuchi, Sera-cho, Sera - gun, Hiroshima Prefecture 722-1732
Telephone number: 0847-25-4300
The soft glow of candles blends seamlessly into the majestic natural surroundings. This nighttime illumination event was planned to showcase a new charm of the Sera Highlands in winter. Enjoy the magical winter night illuminated by gently flickering candles with your loved one.
[Exhibition Period] October 31, 2026 (Sun) - December 20, 2026 (Sun) Limited to Fridays, Saturdays, Sundays, and public holidays.
[Opening Hours]・October 31st, November 1st, 2nd, 3rd, 6th, 7th, 8th: 17:30-21:00 (Last entry 20:30) ・From November 13th: 17:00-21:00 (Last entry 20:30)
[Admission Fee] Adults 1200 yen / Children 600 yen *10% discount for groups of 15 or more *Admission fee for the person presenting a physical disability certificate, intellectual disability certificate, or mental disability certificate is 800 yen for adults and 400 yen for children. Click here for events and details. 
🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾
✨🍚New Rice Fair🍚✨
🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾🌾
From August 22nd (Saturday), the "New Rice Fair" by Kome Bugyo will be held at Michi-no-Eki Sera in Kawajiri, Sera Town! Sera rice, grown with significant temperature differences between day and night and mineral-rich water, is packed with delicious flavor 🌾
Please take this opportunity to try this year's new harvest rice!
＼A wonderful present🎁 ／
When you purchase new harvest Milky Queen rice [ 2kg polished rice] or [ 5kg polished rice],
Wow! We're giving away 300g ( 2 cups) of new harvest Milky Queen rice ! ✨
Quantities are limited, so please purchase yours early! 🍚🌾 📍
information
Location: Michi-no-Eki Sera ( 2402-1 Kawajiri, Sera-cho, Sera-gun)
8:00 AM to 6:00 PM
Ask 0847-22-4400
✨Your photo can become part of the charm of the town✨
Sera Photo Contest 2026
We are looking for photos that capture the charm of Sera Town, themed "Living in Sera"!
Entering is easy! Simply follow our official account on Instagram and post with the designated hashtag. We look forward to seeing your amazing photos!
[Application Period]
September 1, 2026 (Tue) – October 31, 2026 (Saturn)
[Shooting Theme]
"Life in Sera" (Photos that convey the charm of Sera Town)
[How to Participate]
1. Follow the official Instagram account.
Account name: @seraphotocontest
2. Take a photograph
A photo shoot themed around "Life in Sera" 📷
3. Post with the specified hashtag.
#SeraPhotoContest2026
#SeraLife
*Please be sure to include both hashtags in your post.
[Participation Benefits]
<Grand Prize>
- Featured on the official website "Ceranandes"
- Featured on the cover of the town's public relations magazine / Adopted on the official LINE account
- Considering adopting posters for relocation and settlement.
<Excellence Award>
We'll be featuring your account name on our official Instagram and website!
【 ⚠Important Notes】
Each person may submit up to 10 entries.
Anyone can participate.
(For photos containing people, their consent is required.)
The copyright of submitted works belongs to the photographer, but we may use the submitted works for the purpose of promoting Sera Town and encouraging migration and settlement.
• Winners will be notified via Instagram Direct Message, so please do not unfollow our official account.
[Organizer/Contact Information]
Organizers: Sera Town Migration and Exchange Promotion Council / Daytra Co., Ltd.
• Inquiries: Sera Photo Contest 2026 Organizing Committee ( Please contact us via the form on the official website)
Click here for details
The Sera Town Tourism Association, a general incorporated association, has collaborated with Otafuku Sauce Co., Ltd. to commercialize a "Bulgogi-style sauce made with Sera pears that works magic on meat and vegetables," using pears grown in Sera Town. The sauce will go on sale at the Sera Roadside Station from Saturday, March 21, 2026.
This product uses non-standard pears that are not sold on the market due to poor shape or blemishes.
The sharp flavor of soy sauce with a hint of garlic is combined with the gentle sweetness of pear, easily elevating meat and vegetables to an authentic bulgogi-like flavor.
The initial production will be 380 bottles, with the aim of establishing it as a local specialty.
Please try it once.
Product name: Bulgogi-style sauce made with Sera pears that works magic on meat and vegetables
Price: 1,000 yen (tax included)
Contents: 160ml
Sold at: Roadside Station Sera
Release date: March 21, 2026, 10:00 AM
*Tasting sales will be held in the morning on the day.
inquiry
Sera Town Tourism Association
TEL:0847-22-4400
